Education
University of Southern California – M.A. Public Relations & Advertising
M.O.P Vaishnav College for Women – B.A. Economics
Work Experience
SOZI Music – Analytics and Strategy intern – Promote music by pitching to curators, managing ads, coordinating collaborations and leveraging influencers.
Public Relations Student Society of America – PRSC Member – Event planning, Influencer Outreach and Media outreach for Liner AI
BusinessLine – Intern – Improved audience engagement: Collaborated with the digital media team to produce high-quality multimedia content that increased online engagement by 20%. Networked with industry stakeholders: Represented the reporting desk at industry events to establish valuable connections. Identified thought leaders: Conducted research to identify and interview industry experts for podcasts, boosting listener engagement by 20%.
Ulavisai – Intern – Developed educational modules: Created interactive modules on mental health and sex education for children aged 8-12. Gathered student feedback: Conducted surveys and focus groups in local high schools to assess mental health awareness and provide actionable recommendations for district-wide improvements. Secured funding: Successfully applied for a ₹200,000 state grant to support the startup’s expansion.
U&I – Teaching and Fundraising volunteer – Improved student engagement: Implemented innovative teaching methods, including interactive activities and multimedia resources, to increase student interest in English and science. Enhanced academic performance: Successfully raised student test scores by 20%. Increased fundraising: Led a successful fundraising initiative that significantly boosted donations, making our city the top contributor in the region.
Certificates and leaderships
Chettinad Hari Shree Vidyalayam – The Vizha, interschool cultural event Managed event logistics: Coordinated accommodations and logistics for judges, sponsors, and the chief guest. Increased event attendance: Successfully increased attendance by 25% compared to the previous year, making the event one of the most successful in recent history.
M.O.P. Vaishnav College for Women – Young Economists Summit – Student head Led a team of volunteers: Coordinated a team of 30 volunteers to ensure the smooth execution of the summit. Coordinated event operations: Planned and executed the summit, achieving record attendance. Hosted successful panel discussions featuring renowned academics and industry professionals. Atheneum Club – Treasurer Administered event management: Overseen event logistics and marketing efforts throughout the year and coordinated a team of 45 volunteers to ensure the successful execution of events. Organized successful events: Successfully organized a nationwide debate competition with 120 students and a statewide quiz contest with over 500 participants. Promoted critical thinking and public speaking: These events contributed to the development of critical thinking and public speaking skills among students. Sports Ministry, Student council Coordinated sports events: Managed logistics for all sports events throughout the academic year. Developed innovative strategies to successfully organize a virtual sports day during the pandemic. Received 90% positive feedback from participants, highlighting the success of the virtual event. Dr. K. Nirmala Prasad Endowment Prize Best Blog: On the topic of evolution of Indian fashion.
University Of Southern California – Center for PR Video making: At USC’s Center for PR, I collaborate with a team of volunteers to produce a video that showcases the impact of Annenberg’s Public Relations and Advertising initiatives. My task is to ensure that the content is both informative and engaging. Relevance report: Additionally, I contribute to the relevance report on AI by incorporating statistical data and case studies, which has helped increase reader engagement with the report. Arts, Culture and Entertainment Desk – Core team Reporting: As a core team member of USC’s Arts, Culture, and Entertainment desk, I pitch and report engaging stories, with two articles published so far.
London School of Economics and Political Science – (Summer School) Analyzed case studies on power dynamics: Studied case studies to identify effective strategies for conflict resolution and status negotiation. Applied strategies in final project: Successfully applied these strategies to my final project, resulting in an A grade and positive feedback from instructors.
Manning School of Business – UMass Lowell – Global entrepreneurship exchange Collaborated with international team: Worked with a diverse group of students from different cultures. Incorporated various cultural viewpoints into a cohesive marketing strategy. Delivered a highly regarded project that was recognized by program mentors.
Brahaddhvani – Research and Training center for music – Alongside training in Indian classical vocals and veena, have accompanied teachers at concerts, helped out in December music season for concert organization and participated in workshops
Charsur Arts Foundation – Helped organize music workshops and virtual concerts
Skills
MS Office
Adobe Photoshop
Python (Basic)
Figma
Slack